Rough colour sketches of Rufus, Rufus' Dad and Louis

Ready Rufus

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Rough pencil sketch of Ready Rufus

When we were approached with this project the agency had a really clear direction for Rufus, which meant the design stage was more about bringing to life the concept, rather than designing the character from scratch through an iterative exploratory design stage. This meant we could get into 3D build pretty quickly and start developing a library of pops and environments for the range of assets the agency would need.  

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3D renders in greyscale and colour of Lous in T-pose
3D renders in greyscale and colour of Dad in T-pose
3D renders in greyscale and colour of Rufus in T-pose
3D renders in greyscale and colour of Younger Rufus in T-pose
3D render of Younger Rufus, in a neutral pose and posed with his trusty sling shot.

To appeal to two age ranges, the agency created a series of stories for a younger and older Rufus character and so we designed Rufus at two age points. It was a nice process to take the principle characteristics of Rufus and ensure he looked like the same character across two age points. Although the two characters don't appear in the same space, we wanted them to feel intrinsically familiar to one another. 

Older Rufus posed with Louis, his best pal! 3D renders.
Younger Rufus posed with tree hideout and posed with his Dad. 3D colour renders
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Read the project write-up This is the technical write-up