Rufus and Louis characters posed in group shot. 3D colour render

Ready Rufus

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CLIENT

Pfizer

AGENCY

DDB Remedy

We were approached to create a set of charming characters, known as Rufus and Louis for a healthcare campaign intended to educate kids with a specific condition. As the campaign is not for the general public, we've removed any reference to the condition or any medical information.

DDB had a specific look and feel in mind, so we worked with the creative team to develop the characters and the world for a range of final assets including comics and a board game!

With a fixed budget, we created a rate card for the account team, to enable the agency to project plan depending on how many comics and layouts were needed. We'd love to animate this duo one day!

Render of Rufus and Louis getting caught out by Dad

Render of Rufus and Louis in the kitchen for a midnight feast

Render of Rufus and Louis in a tent for a sleepover

In print

This is the project write-up Read the technical write-up

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