Vitamin D Testing - Studio edit

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Render of scene from Vitamin D testing animation

Putting Vitamin D to the Test

This is the project write-up Read the technical write-up

Client

Quest Diagnostics

Agency

CDM New York

We've pulled together our best of bits from the Vitamin D testing animation which demonstrated the effectiveness of Quest Diagnostics testing for Vitamin D deficiencies in patients. Intended for HCPs only, we cannot show the full animation online. 


CDM’s iPad visual aid for Quest’s vitamin D assay stresses the necessity of accurate vitamin D testing and features an animation highlighting testing technique differences. MM&M 2014

triangles5 Created with Sketch.
characters from vitamin d testing animation
characters from vitamin d testing animation
characters from vitamin d testing animation being selected for testing
characters from vitamin d testing animation in test jar
characters from vitamin d testing animation
characters from vitamin d testing animation being scanned for testing

“Fantastic characters dynamically illustrate the science and the need for accuracy,” said one judge. Results included increased sales and more than 900 video views.

Silver
Best Digital Initiative for HCPs
MM&M
This is the project write-up Read the technical write-up