Intestinal Health Product

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Client

Abbot Health

Agency

Langland

A legacy piece for our studio, this mode of action is considered a change maker for creativity in health and helped pave the way for much of the work we've since created for the industry. Characterful and engaging, the aim of the piece was to sell the innovative science behind the drug to Doctors and to educate and inform patients on how the drug worked. All reference to the drug has been removed.