Folio brand shapes, triangles on blue, green and purple gradient with the copy Opening the door on the top right with logo

Folio – Opening the door

If you're in the UK, have brilliant ideas and you want to get into advertising but don't know how, then this is for you. Maybe you feel the industry doesn't represent you or it just doesn't feel accessible. Whatever the reason, Folio wants to help. 

Folio is a free creative programme. It's a place to get your foot in the door.

Learn about the industry, meet a panel of top tier Creative Directors and create your first portfolio piece with mentorship and support along the way. 

You'll be in with a chance to have your idea brought to life for a real ad campaign. 

Experience working with a UK Charity client, collaborate with an award-winning animation studio and lead with your creative vision. 

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Watch. Learn. Pitch. Do


colourful characters sitting across each other, in pairs talking animatedly. The tables are blue, green and yellow. The people are CG, with no facial details and feel like toy characters, with skin colours of blues, greens, reds and hair to match.

Register your interest

Enter the Folio Programme

Don't worry if you're not quite sure what to expect yet. The programme starts with a short webinar series which will give you a really good idea on how Folio works, what it's like working in advertising and a whole host of insights along the way. You can watch the Folio programme below by registering your details, we'll send you a password to watch and a welcome pack with more info. 

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young minds logo

Pssst...Do you want to know which charity you'll be working with?

YoungMinds are leading the movement to make sure every young person gets the mental health support they need, when they need it, no matter what. YoungMinds provide young people with the tools to look after their mental health, empower adults to support the young people in their lives and give young people the space and confidence to get their voice heard.



In the UK today, an estimated five children in every classroom has a diagnosable mental health problem 1. A quarter of 17 year-old girls have self-harmed 2. and suicide remains the single biggest killer of young men and women aged between 5 to 34 3. YoungMinds aims to stop young people’s mental health reaching crisis point.

[1] NHS Digital prevalence survey, October 2020 .
[2] NCB/UCL, November 2020
[3] ONS: Deaths registered in England and Wales, 2019


Meet the Panel

Meet your mentors, your judges, your future bosses, your advocates, your critics, your friends. You are part of this and it is just the beginning.

Webinar 1: An Introduction to Folio


Image of the Folio branding, with logo. Preview still for Webinar 1 An Introduction to Folio

Webinar 1: An Introduction to Folio

This is a pre-recorded Webinar featuring some work and interview snippets from Young Minds, our Panel of Creative Directors and our animation studio, Finger Industries. The aim of the webinar is to give you a starting point on Folio and what to expect from the programme.

Register to watch.



Download FAQs

Keep checking in for the latest news. We'll have regular updates, so watch this space...(this one, right here)

If you've any more questions just Get in Touch.

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Folio featured in news. 

We're delighted to have been mentioned in Shots News earlier this year. 


Get in touch if you'd like a Press Pack.

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