The boy I used to know. Password: TheBoy

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Still from the animation The boy I used to know.

The boy I used to know.

This is the project write-up Read the technical write-up

Client

Takeda 

Agency

PLBR

"The juxtaposition between this real unscripted story with an unreal world was quite beautiful. The animation helped illustrate how fragile life is. The level of emotion from the character was incredible, especially if you consider he only had 3 circles for a face." 

Shaheed Peera, Exec CD, EU PLBR

triangles5 Created with Sketch.
still from the animation The boy I used to know. The boy in bedroom
still from the animation The boy I used to know. The boy walking
still from the animation The boy I used to know. The boy with medication
still from the animation The boy I used to know. The boy sat reading paper outside cafe

The concept

"Our brief was to find a compelling story for a mental health congress aimed at healthcare professionals in Barcelona. Terry’s story was really interesting as he talked about what it was like when his son was first diagnosed with schizophrenia. Essentially it was about moments of light and darkness. So we looked into a few ways of art directing that and proposed the idea to our client. The rest, as they say, is history."

Shaheed Peera, excerpt from Creative Review 2015 Health issue

triangles Created with Sketch. circles2 Created with Sketch.
Still from the animation, The boy I used to know

We've won lots of lovely awards for The Boy I used to Know

Winner
Best Healthcare Awards, individual film
Gold IPA
Silver
Pharma/Education & Services
Cannes Lions Health
Nomination
& In Book
D&AD
Winner
Best animation
Creative Floor
This is the project write-up Read the technical write-up