The boy I used to know.

This is the project write-up Read the technical write-up

Client

Takeda

Agency

PLBR

"The juxtaposition between this real unscripted story with an unreal world was quite beautiful. The animation helped illustrate how fragile life is. The level of emotion from the character was incredible, especially if you consider he only had 3 circles for a face."

Shaheed Peera, Exec CD, EU PLBR

still from the animation The boy I used to know. The boy in bedroom

still from the animation The boy I used to know. The boy walking

still from the animation The boy I used to know. The boy with medication

still from the animation The boy I used to know. The boy sat reading paper outside cafe

The concept

"Our brief was to find a compelling story for a mental health congress aimed at healthcare professionals in Barcelona. Terry’s story was really interesting as he talked about what it was like when his son was first diagnosed with schizophrenia. Essentially it was about moments of light and darkness. So we looked into a few ways of art directing that and proposed the idea to our client. The rest, as they say, is history."

Shaheed Peera, excerpt from Creative Review 2015 Health issue