We wanted to create a lively bunch of exaggerated characters that bordered on the grotesque, with a psychedelic look and smooth, flat textures for the models.
Starting with the below artwork for print, the models were placed into a group shot and lit much like a photo shoot. We couldn't resist creating these head shots either; bright and punchy, they were perfect to showcase online across Facebook and Instagram.
There will also be a series of animated skits to follow this summer, so keep tuned.
Barney: Neighbourhood weirdo
Spid: Awkward fan of faded Hollywood Star
Chico: Dirtbag boyfriend who had IT coming to him
Jack: Parish Priest who see's the funny side of things
Shelley: Wronged girlfriend who got her own back
Marianne: Glamorous older lady who lives up the road
Dino: Local Hack who's always on the sauce
Louie: A cop who's seen it all before
Rab: Marianne's macho Scottish lover